Name: EO-Paris
Address: FR

MyEO online event, open to EO members. Wednesday 16 December 2026, 17:00 to 19:00 CET, on Zoom. Champion: Jason Barnard, EO Paris.

For the first time in history, your customer may not be a human being.

You’ve always had customers who bought on behalf of someone else: assistants, buyers, procurement teams. But they were people. Now AI agents are doing the buying. Your customers hand them a task and a budget, and the agent researches the options, compares them, chooses one, and books or buys. For that part of the journey, the agent is your customer.

That’s an existential change for every business, and if it doesn’t worry you, it should. The people don’t go away either. You have to win both: the humans and the machines.

This is already happening.

The only question is how many of your customers will be agents: 5 per cent for a coffee shop, 95 per cent for a data seller. Where are you between the two?

Even if it’s one customer in 500 today, that number only goes one way. And an agent is nothing like a human customer, so the habits that win people won’t win it. Learning to serve agents takes time, and agents go back to the businesses that worked for them last time. The businesses that start now become the ones agents learn to come to. The ones that wait will be fighting for a shortlist that has already formed.

So this isn’t one to file under “interesting”. It’s one to start on now.

Everyone is selling you solutions, but you aren’t convinced. You’re right not to be, if what you’re hearing sounds like this:

“It’s all going well.” Then you ask ChatGPT about your own company, and you’re not even there.
No goal tied to your business. Reports full of rankings and traffic, and nothing about customers or revenue.
Measuring the wrong thing. “AI visibility” scores look good on a dashboard, but visibility doesn’t pay you. What matters is whether AI recommends you, and whether an agent can buy from you.
Old SEO with a new label. Keywords and links, rebadged as AI optimisation.
No priorities. A long list of tasks, and no one telling you what matters first.
A team that’s lost. They’re as unsure as you are, and they don’t want to admit it.

Here’s what changed. There are now three layers, and each one asks more of you:

Search engines find and rank. They list ten options and leave the buyer to choose.
AI assistants understand, trust and recommend. They name two or three.
AI agents understand, trust, choose and act. They make one decision, and they buy.

If you can’t convince the assistants, which only recommend, you’ll never convince the agents, which choose and act. And when an agent doesn’t choose you, you lose the sale and never see it happen.

An agent has no emotions. Brand charm and a friendly salesperson don’t move it. It acts on three things: what you state clearly, what other people confirm about you, and whether it can complete the purchase. Before the sale, it has to understand and trust you. During the sale, it needs prices, clear terms and a route it can complete without a human. After the sale, it needs to track, change and cancel without a phone call.

1-800-GOT-JUNK? always priced jobs when the truck arrived. That’s great customer service for people, but an AI agent won’t book a job it can’t price. For Brian Scudamore’s company, it became a pricing and product decision, not just a marketing one. That’s AI-Era Business Engineering: redesigning how your business wins, serves and profits from customers when AI acts on their behalf. Harvest the proof your operations already produce, convince the AI, and deliver to human and AI customers alike.

Done well, it isn’t only about winning the sale. Agents can lower what it costs you to win and serve a customer, so you can sometimes cut the price and still make more profit.

Google hired Jason Barnard to deliver his strategy to its enterprise clients at Google Marketing Live 2026. This is that strategy, made simple for your business: get understood, get trusted, get recommended, then get chosen, by people and machines alike. Win the assistants first, and you’re ready for the agents. A plan, not guesswork.

What wins you can expect, and when. Once you kick off the strategy, you typically tighten the bottom of the funnel and increase revenue in the first three months, because people and agents who look you up get clear, correct facts. In the next three months, AI starts including you when people compare options (“best X in Y market”). From month 6, you lead those comparisons, and AI introduces you to your ideal audience without being asked.

A reality check: none of this happens without work, and there is a lot of it. Pages to rewrite, facts to publish, proof to collect, and buying steps to fix, every month for a year.

This session is practical, and you leave with a strategy. It’s the online workshop version of Jason’s AI Agent Customer keynote, built on its three steps: harvest, convince, deliver. Your free audit at https://audit.kalicube.pro covers the first two: the proof your business already has, and what AI understands, trusts and recommends about you today. Your own agent test covers the third: where an agent gets stuck when it tries to buy from you. In the session, we work through both together, so every takeaway is specific to your business, not generic advice.

You leave with:

Your own 12-month strategy. Built from your audit, in priority order, for you or your team to start on Monday, with no technical knowledge needed.
Your place on the agentic spectrum. How much of your business will come through agents, and what that means for how you market, sell and serve.
Your first agent blocker. The first step where an agent can’t buy from you, and who in your company owns fixing it.
Your own measures. The key performance indicators that matter for your business, including how to see the business AI is already sending you.
Straight answers. Everyone is telling you something different about AI. You’ll hear from an entrepreneur who does this for Google.

Format: online, 90 minutes. A 30-minute explanation, then an hour-long workshop: about 40 minutes on your audit (harvest and convince), and 20 minutes on where agents get stuck buying from you (deliver). Volunteers share their screen and get a fix live. Bring your questions and your microphone.

Get your free audit and strategy at https://audit.kalicube.pro. It takes less than five minutes. Read it before the session: the whole workshop runs on it, and it’s the strategy you leave with.
Try buying from yourself as an agent would. Ask ChatGPT to find, compare and book what you sell, and note where it gets stuck.

Without an audit you’re welcome to watch, but you won’t be working on your own business, and you won’t leave with your strategy.

Register on the EO Members site (login required).