Your Brand Has AI Employees. Train Them to Sell for You.
EO Paris members, free event. Thursday 28 May 2026, 18:00 CET, on Zoom.
Google, ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, and Alexa are already talking to your prospects about your brand, your products, and your competitors. Every day, around the clock, whether you manage the conversation or not.
Jason Barnard, MarCom Chair at EO Paris and CEO of Kalicube, spends an hour on what those seven algorithmic employees are saying about your brand right now, and what to do about it.
The strategy that worked for two decades was SEO: get your website in front of people searching on Google. Then AI started answering directly and the discipline became AEO, Answer Engine Optimisation, a term Jason coined in 2017. The shift has gone further again. AI platforms no longer just answer. They recommend, compare, and sell. The real discipline is now Assistive Agent Optimisation: training your algorithmic salesforce to close deals for you rather than hedge on your name or hand the prospect to your competitor.
What members walk away with: a clear map of the SEO → AEO → AAO transition; a diagnostic to run this week to find out exactly what AI is saying about your brand; the three revenue taxes to quantify and fix first (Doubt Tax, Ghost Tax, Invisibility Tax); a phased action plan that starts with what you already have, no new content required in phase one; and the framework behind the data, drawn from what 73 million brand profiles reveal about which signals actually tip AI from hesitation to confident recommendation.
Register on the EO Members site (login required).