Jason Barnard is an entrepreneur, inventor, author and keynote speaker, and the founder and CEO of Kalicube, a digital brand engineering consultancy that helps business leaders strengthen how they are understood by search engines and AI platforms. He is the originator of several of the concepts the industry now works with as standard: he coined Brand SERP in 2012, Answer Engine Optimisation in 2017, and Assistive Agent Optimisation in 2025, and he holds seventeen patent filings with the French national patent office covering the technology behind Kalicube Pro, the platform that tracks how AI systems represent 73 million brands. He works with entrepreneurs and global organisations, including Disney, Microsoft and Orange, to build trusted, visible and future-ready digital brands.
Jason is a member of the Entrepreneurs’ Organization, the global peer network of more than 20,000 founders and business owners whose companies meet EO’s revenue qualification, and he serves EO Paris as MarCom Chair, shaping communications that strengthen member engagement and demonstrate the value of the EO community. He is passionate about creating meaningful connections, sharing knowledge, and supporting fellow entrepreneurs as they grow personally and professionally.
Jason’s entrepreneurial journey spans technology, entertainment and digital marketing, and he speaks regularly at international conferences on branding, AI, search and entrepreneurship. His work reflects EO’s commitment to lifelong learning, bold thinking, and helping entrepreneurs reach their full potential.